Fotograf: Opinion

Yes, "podcasting is back" and these guys want to democratise podcast-creation

Podcasts are for everyone, and are as popular as any tv-series or blog. But creating a podcast isn't for everyone, yet. But the new Swedish app Opinion wants to make it easy for anyone to get started with their own podcast.

Yes, "podcasts are back". Whether they really went away or not is debatable, but podcast networks, and their resurgance been covered in the Washington Post and Fast Company during the last few weeks, and the launch of NPR-veteran Alex Blumberg's podcast Startup - a podcast about starting a podcasting company (yes, meta), is attracting "hyped-Silicon-Valley-consumer-app" attention.

Serial, a weekly crime-thriller that is now the fastest growing podcast of all time, has been covered in every media outlet from the New York Times to the Wall Street Journal.

Last year, Apple noted that subscriptions of podcasts through iTunes reached 1 billion and monthly podcast listeners has tripled to 75 million from 25 million five years ago, according to RawVoice.


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Here in Sweden, Alex och Sigge's podcast, Filip & Fredrik and Värvet are just a few examples of podcasts that have "broken through" to the mainstream and are as popular as any popular TV series or blog.

So, the podcast medium has value, and is seemingly growing in popularity amongst the mainstream public.

However, if you want to start a podcast, and play with the big boys - it still requires an awful lot of editing, clipping and production. In short, for most of us - it's still time consuming and costly to produce a good podcast. For amateur podcasters, there are really two options. 1) Hire a production company or 2) Learn audio editing software. Let's just say, the barriers to entry are still fairly high.

This is something Opinion, a Swedish company want to change. Today, they're launching their iOS app, that makes it "easy to record, edit and launch" your podcast, all from your iPhone.

Behind the app are Aodio, a new born software studio founded by Tor Rauden Källstigen and Håkan Waara in Stockholm, in late 2014. Both previously founded and ran animation app Loopcam from Berlin and Opinion is currently bootstrapped.

One of the issues with these apps, are inevitably - who are they targeting? Professional podcasters will most likely have no need for Opinion, given they'll have access to a studio, whilst the hobbyists are always a tough audience to monetize on, and grow with. Regardless, they're definitely riding a momentum wave here, so it's going to be interesting to see where it goes.

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